Boep

Founder Dr. Michaela Hagemann had become a mother and was looking for natural care products for her baby. She wanted products that were free of synthetic fragrances, mineral oils and parabens, but existing natural cosmetics did not have the scent she liked. So she collaborated with her brother Tillman and a well-known natural cosmetics manufacturer to develop her own skin care product line.

Dr. Hagemann carefully selected ingredients for babies' sensitive skin, consulted with mothers and created beautiful gift sets. Sustainable packaging was also chosen and the products' skin suitability was verified by an independent dermatologist. Eventually, the brand was named "das boep" and continues to grow. Together with daughter Michaela, boep is based in Mainz and offers products for the whole family.